Impact & Goals
We intend to build a multi-pronged impact campaign to create enduring social change.
1. Education: Modeled on the success of the Bionic Project, we will create education curricula for K-12, higher education, and the business sector. Centered around a 20-minute version of the film, the curriculum will teach disability as a social issue, address ableism, and introduce the language to change how we see, value, and talk about disabled people. The curriculum will be informed by academic scholars and disability advocates, crafted by teachers, and taught by a teacher-athlete pair.
2. Speaker series: We will roll out a screening and paid speaking series (for the athletes) for higher education and corporate business audiences. We are developing strategic partnerships with university student unions, disability offices–specifically the growing network of Disability Cultural Centers–and corporate businesses, as advised by Kathryn Johnson of St. Cloud State University’s Center for International Disability Advocacy and Diplomacy.
3. Community screenings: Dovetailing with our marketing and distribution strategy, the athletes want to prioritize local film festivals and grassroots screenings. We will coordinate with local business partners, advocates, and influencers to activate local audiences. Our goal is to generate broad awareness of power soccer in order to create a recruiting pipeline for the United States Power Soccer Association.