WE ENVISION

POWER isn’t just a film, it’s a movement to expand power soccer in the United States. Through a strategic partnership with the U.S. Power Soccer Association, POWER will be the storytelling engine to recruit disabled athletes and drive visibility of the sport.

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Partner: U.S.Power Soccer Association (USPSA) –The USPSA is the sanctioning body of power soccer in the U.S. and serves as the fiscal sponsor for POWER.

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Strategic Alignment – 2025 marks the launch of Project Flywheel, USPSA’s 10-year initiative to recruit 5,000 new athletes to the sport. POWER amplifies this mission through storytelling that drives awareness, participation, and growth.

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Impact Framework:

• Direct funding stream: 7% of all funds raised for POWER are earmarked for player development though USPSA.
• Initial seed goal: $50k to launch the first phase of the player development program.
• Sustainable growth: Creates a long-term revenue channel supporting USPSA’s expansion and athlete pipeline.

Outcome – Real impact that ties storytelling to measurable growth of the sport that builds both audience and athlete participation.

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We intend to build a multi-pronged impact campaign to create enduring social change. 

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1. Education: Modeled on the success of the Bionic Project, we will create education curricula for K-12, higher education, and the business sector. Centered around a 20-minute version of the film, the curriculum will teach disability as a social issue, address ableism, and introduce the language to change how we see, value, and talk about disabled people. The curriculum will be informed by academic scholars and disability advocates, crafted by teachers, and taught by a teacher-athlete pair.

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2. Speaker series: We will roll out a screening and paid speaking series (for the athletes) for higher education and corporate business audiences. We are developing strategic partnerships with university student unions, disability offices–specifically the growing network of Disability Cultural Centers–and corporate businesses, as advised by Kathryn Johnson of St. Cloud State University’s Center for International Disability Advocacy and Diplomacy.

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3. Community screenings: Dovetailing with our marketing and distribution strategy, the athletes want to prioritize local film festivals and grassroots screenings. We will coordinate with local business partners, advocates, and influencers to activate local audiences. Our goal is to generate broad awareness of power soccer in order to create a recruiting pipeline for the United States Power Soccer Association.

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